OBEROI REALTY

Contribution

Research, Design

Category

Real Estate

OBEROI REALTY

Contribution

Research, Design

Category

Real Estate

Chatper One

Chatper One

Chatper One

CONTEXT

To understand the why's and how's of the solution 🧐

THE PROBLEM

In 2021, Oberoi Realty, the 2nd largest real estate company in India, wanted to make their website better. Their online presence wasn't strong, and their website was too focused on the company itself. They needed a new website that showed off their projects and made it easy for people to connect with them.

THE OBJECTIVE

Our objective for the Oberoi brand was to foster trust, credibility, and transparency among homeowners and investors while assisting them in selecting assets that align with thriving sustainable futures.

LAST Chapter

LAST Chapter

THE UI DESIGN

I know you're one of those "design-first" types. Don't worry, your secret's safe with me 🤭

Let's cut to the chase, shall we? 👇

Chatper TWO

Chatper TWO

Chatper TWO

RESULTS

Because this is the part that'll make you want to keep scrolling. I'm going to make you read the entire thing! 😤

BEFORE

• SUS score was 47.5

• Bulky and inconsistent experience

• No prior UX validation or studies

AFTER

• SUS score increased to 82

• Redefined user flows and features

• Validated UX on both mobile and web

LONG TERM IMPACT

36% higher engagement

36% higher engagement

36% higher engagement

14% increase in revenue

14% increase in revenue

14% increase in revenue

40% decrease in bounce rate

40% decrease in bounce rate

40% decrease in bounce rate

25% increase in avg session duration

25% increase in avg session duration

25% increase in avg session duration

Chatper THREE

Chatper THREE

Chatper THREE

EMPATHISE

We did some research to understand how current users behave and what they like, along with talking to folks at Oberoi 📝

INSIGHTS

• Design to emphasize urbanism as a concept and build trust.

• Shifted focus from brand to user-centric design.

• Navigation good, but visuals and structure need tweaking.

COMPETITOR ANALYSIS

BUT, choosing the right competitors for the audit is important! 👇

Our Learnings:

• Use stunning visuals to showcase properties.

• Tell brand story to inform users.

• Prioritize mobile website for competitive edge.

Chatper four

Chatper four

Chatper four

CONCEPTUALISE

We used the information we gathered to make a plan, focusing on what was most important, and also used insights provided by the Oberoi team 📖

EMPATHY MAPPING
USER JOURNEY
INFORMATION ARCHITECTURE

Overall Takeaways:

• Buyers want construction updates that help esatblish trust.

• Users prefer diverse media like videos and VR tours.

• Informing users about Oberoi's schools and malls is vital for urbanism.

OBEROI REALTY

Contribution

Research, Design

Category

Real Estate

OBEROI REALTY

Contribution

Research, Design

Category

Real Estate

Chatper five

Chatper five

Chatper five

DESIGN OUTCOME

This is where the fruits of our research efforts ripen and pay off 🫶

IN & AROUND THE LOCATION

Showcasing the abundant amenities available in and around Oberoi properties

HIGHLIGHTING DIVERSE PORTFOLIO

This part helps you look at Oberoi's different verticals

VIRTUAL TOURS

Enabling users to virtual tours of properties for better viewing experience

Chatper SIX

Chatper SIX

Chatper SIX

REFINEMENTS

If I were to improve this project now, I would 👉

If I were to improve this project now, I would 👇

UX IS AN ONGOING JOURNEY WITHOUT A FINAL DESTINATION

• Design for breakpoints on tablet view

• Enhance micro interactions

• Create immersive experiences (AR/VR) for various properties

EXTRAS

EXTRAS

EXTRAS

📖 DETAILED CASE STUDY

Thank you scrolling so far! If you're curious about the nitty-gritty of our problem-solving journey, here's a presentation for you :)